Masterbuilt sells two electric cabinets with the same 710 square inches of rack. The 30-inch digital lists at $249.99. The 710 WiFi Digital Electric Smoker, model MB20070924, lists at $349.99.
Both run from 100 to 275°F. Both burn wood chips against an element. Whatever the hundred dollars pays for, food and heat are not on the list.
What it buys is a way of watching the cook. You get an app, probe ports, a glass door and legs. Whether watching is worth a hundred dollars is what this smoker review weighs. For some owners it plainly is, and for others it is money spent on a feeling.
First Impressions of the Masterbuilt 710 WiFi Digital Electric Smoker
Out of the carton, the 710 looks taller and more finished than the plain 30-inch. A black cabinet sits on four splayed legs. The front door carries a big pane of glass. You can see all four racks at once.
The control panel is the surprise. It sits in a box below the cabinet, between the legs. That is low, roughly where a footstool would be. Setting it by hand means a crouch.
Assembly is short work. The legs bolt on, then the racks, water bowl and rear tray drop into place. Pairing the app takes longer than the hardware, as it does with most connected gear.
The first cook explains the design. You load a rack of ribs and push the probe in. Then you set the heat from the kitchen table. After that, the phone does the reporting.
The ribs come out tender, with the gentle smoke electric cabinets give. The meat tastes exactly as it would from the cheaper box. What changed was where you stood while it cooked.
Key Features of the Masterbuilt 710 WiFi Digital Electric Smoker
Almost every feature here does one of two things. It keeps the door shut, or it lets you check on the food without walking over.
- WiFi and the Masterbuilt app. Set temperature and cook time from your phone. The app sends alerts and shows the probe reading.
- Room for four meat probes. The ports take up to four, and one ships in the box. A second brisket means buying more.
- Digital keypad in the base. It sets time and heat without the phone. It lives low, below the cabinet floor.
- Side chip loader. A tube slides in through the side wall. You add wood mid cook without opening the door.
- Four chrome-coated racks. They total 710 square inches. The listing title and gallery say 711, a one inch disagreement.
- Glass door window. You can see the color of the bark without letting heat out.
- Removable water bowl. It sits under the food, wetting the air and collecting fat.
- Rear grease tray. It pulls out from behind for emptying.
- Multiple Vents or Dampers. One adjustable damper sits on the roof for bleeding off smoke.
- LED Controls. A backlit blue screen in the base reads out the clock and the set point.
- Cover. Masterbuilt sells a bundle with a fitted cover at $384.98 list.
The lockable latch closes the door against a body Masterbuilt calls fully insulated. That matters more than any app. Sealed well, the cabinet loses heat slowly, and the controller has less to chase.
This cabinet runs the 30-inch’s heat, unchanged. The same 100 to 275°F range applies, and nothing here changes it. Inside that band, electric is very good at one job. It holds one steady low setting for a long time without help.
For pork butt, ribs, salmon and sausage, that steady band is all you need. Steam off the bowl means bark that sets dark but never truly crunchy. Chicken cooks through but keeps rubbery skin. A hot grill or oven has to finish it.
Nowhere in the paperwork does the element get a power figure. So there is no honest way to judge recovery after the door opens. The window helps here, because the door stays shut more often.
That missing rating also matters on cold days. A small element in a tight box copes with a cool evening. How it copes with a frosty morning, the paperwork cannot tell you. If you smoke through winter, a cover and a sheltered spot will help.
Capacity claims deserve a squint. Masterbuilt says 16 chickens or 8 pork butts fit this cabinet. Its 30-inch page says 6 chickens or 4 butts, on the same 710 square inches. Plan your party on the smaller pair of figures.
The probe is the quiet upgrade. Doneness by temperature beats doneness by clock, and an alert saves a dry brisket. With only one probe included, though, a mixed load cooks half blind.
Build, handling and durability
The cabinet feels sturdier than the legless 30-inch, mostly because of the stance. Four splayed legs lift the racks to a kinder height. The lowest rack no longer sits near the patio.
That same base holds the keypad, and that is the trade. The panel now lives where rain splashes and where you must stoop. The app is what makes a floor-level keypad acceptable. If your WiFi drops, you are back on your knees.
Long life is the open question. A connected cabinet carries a WiFi board as well as the controller. Heat, steam and creosote reach both of them on every overnight cook.
Masterbuilt backs it for 1 year. That is the same promise as its cheaper smokers, on more electronics. Keep it under a roof edge or a fitted cover when the cook is over.
Running costs, upkeep and value
Running it costs little. You pay for chips and electricity, with no propane or charcoal to haul. Masterbuilt ships free on orders over $200, which this smoker clears alone.
Cleanup follows the usual electric pattern. The bowl comes out for a rinse at the sink. The rear tray slides free and tips into the trash. The racks soak clean after a long cook.
The glass is new work. Smoke film clouds it after most cooks. A window you cannot see through is just a door. Wipe it while it is still warm.
Now the money. In September 2026 the Amazon listing sat at around $349, just under list. Masterbuilt’s plain 30-inch lists at $249.99 with the same 710 square inches. A 30-inch with window and legs lists at $299.99.
Against that windowed model, the extra money mostly pays for WiFi and probe ports. The full hundred buys the whole watching kit against the plain box. Neither sum buys more smoke. It buys freedom to leave the yard while the meat cooks.
That freedom has real value if you use it. If you sit by the smoker anyway, the cheaper cabinet is the smarter buy.
One honest test helps. Think back over your last few long cooks, and how often you wished you could leave. A long list of errands points at the 710. A lawn chair beside the smoker points at the plain box.
Possible Masterbuilt 710 WiFi Digital Electric Smoker Complaints
- The keypad sits in the base. Without the app, every setting change means a crouch. The fix is the phone, which assumes reliable WiFi reaching your patio.
- One probe for four ports. The feature that justifies the price ships a quarter filled. Budget for extra probes before a holiday cook with mixed meats.
- A short warranty on more circuitry. One year covers a cabinet that now carries WiFi too. Register it on day one.
